Motorola
A short film that says a lot and a colorful “hello”
When the smartphone is the star of the show. Even if it doesn't seem like it.
For baby boomers, the name evokes a specific image: the StarTac. This legendary mobile phone, which featured a flip design and an extendable antenna, marked a significant moment in technology. Since then, everything has changed. While some still refer to them as cell phones, the accurate term is smartphones. Motorola has transformed as well. The company now manufactures advanced smartphones that can perform incredible tasks, including shooting movies.
Here’s an example: Motorola Bro. This title refers to a short film aimed at young audiences, presented innovatively. The story follows eight friends as they navigate love, disappointment, enthusiasm, and betrayal, reflecting on the importance of friendship and the role of technology in the lives of the younger generation. Bro is a short film featuring young talents from the world of content creation and social media. It is directed by Federico Moccia, the author of the novel Three Meters Above the Sky, and was filmed entirely using the Motorola Edge 40 Pro. The production company, Orange, embodies creativity and courage in this project.
Some commercials target a younger audience. The star of these ads is singer and actress Clara, who showcases her new smartphone. The “Hello Color, Hello Smartphone” campaign emphasizes the significance of living a vibrant life, full of energy and passion, much like Motorola’s colorful products. Orange Media utilized all of its creative talent for the client and the agency. The outcome? Two 30-second videos and two 15-second clips, which caused a stir on social media.
