A road trip consisting of nine stages (from Mirandola to Bologna) that highlights the beautiful Emilian stretch of the Ciclovia del Sole cycle route. Everything literally takes place under the sun. In fact, to discover the nine stories (and nine stages) along the route, simply follow the “radiant” signs or take a look at the website. In any case, follow the sun!
The sun serves as a logo and an unmistakable symbol for the cycle route. Its purpose is to create a highly recognizable identity that guides cyclists along the path and promotes the route widely. This sun is positioned at the center of our coordinated image. From the website to totems, signage, T-shirts, and other branded materials, it forms a cohesive system built around this timeless symbol, ensuring that cyclists can always stay on track.
This is a significant storytelling project focused on the region and its landscape. Each stage of the cycle route features information, interesting facts, and attractions that contribute to a larger narrative. You can read this story online before you embark on your journey or explore it between rides while in the area. Take a moment to relax, immerse yourself in this part of Emilia, and discover more about the places along the Ciclovia del Sole.