Agribologna
Have you eaten your fruit? (Hai mangiato la frutta?)
A high vitamin content story.
One question haunts the protagonists of this vitamin-packed story: “Have you eaten your fruit?” Wherever they are and whatever they are doing, this caring question pops up in the daily lives of our characters. And the answer applies to everyone. FrescoSenso fruit mixes, Agribologna’s fresh-cut brand, provide a practical and nutritious solution to your daily fruit requirements. We conveyed this message in a fresh and social-oriented commercial.
The whole story stems from a very simple insight: a question we have heard since we were children, a real catchphrase that hides a great gesture of care. Because those who remind us to eat fruit are those who love us, those who prepare it for us and those who care about our daily dose of vitamins. A gesture that transforms fruit from a duty into a pleasure. And today, FrescoSenso acts just like that with its mixes.
This story speaks to and about different targets, also described in four short videos that follow the brief story of each protagonist in the commercial. Practicality, different consumption occasions, extreme freshness, and nutritious taste are the keywords that accompany all the protagonists from the initial question to the tasting.
