Naturalsalus
Natural well-being
A brand that aims to become recognized and naturally generate demand.
Naturalsalus is a young brand of phytotherapeutic products that focuses on natural well-being, a relevant and timely theme in today’s market. This story, brought to you by Orange Media Group, highlights how Naturalsalus has successfully introduced its Hero product into the digital display circuit of major pharmacy chains. But that’s not all — this young brand has also effectively gained visibility by prioritizing brand awareness.
Naturalsalus understands its strengths, and Orange knows how to leverage them effectively. The brand’s flagship product, Serenis, is the focus of the Naturalsalus advertising campaign. Effective communication about the product has contributed to increased sales. To achieve this, a digital display network in large pharmacies was utilized. The campaign emphasized keywords such as simplicity, quality, purity, and a connection to the brand’s homeland, South Tyrol.
In the field of phytotherapy products, Naturalsalus is the answer for those who are conscious of their lifestyle, but also for those who are not and want to become so. In short, it is suitable for everyone. This is precisely why Orange chose Mediamond as its editorial partner to develop an advertising and information content plan capable of appealing to a wide range of targets. To this end, ad hoc content has been created for online magazines such as My Personal Trainer, The Wom, Gioia, and Pianeta Mamma.