It’s a place where people open up. With the pharmacist — and sometimes with those waiting beside them to be served. The pharmacy, as we know, is a place of sharing. Anxieties, aches and pains, minor ailments and concerns are exchanged here. Then comes your turn. And often, the solution is an over-the-counter medicine or a supplement you’ve seen on TV or on social media. Orange Media’s role in all of this? To always find the right key to communicate the product and its effectiveness in just a few seconds — and to make its name memorable, so that you’ll choose it when you need it.
It’s so well known that it has become synonymous with the product itself. If, some time ago, people with hearing difficulties would hear someone call out “Amplifon!”, today men who find themselves going to the bathroom a little too often hear a quieter suggestion: “Prostamol”…
We know Prostamol well — and not only the older among us 😊. Because we’ve told its story to every target audience, across every touchpoint. After all, this is what we do best.