Iperceramica
The story of the legendary cat-testers
Cats have made their choice, and when they choose, it's forever.
When “cat testers” become influential figures in the flooring industry, even their human companions start to mimic feline behavior, rolling around and playing on the floor at home. Who better than cats to vouch for the quality and comfort of tiles, parquet, stoneware, and home furnishings? Cats have chosen Iperceramica, and their humans wholeheartedly agree. And no, the cats have no intention of getting up.
When we first met, Iperceramica had just over 40 stores and one main goal: to significantly increase brand awareness. Now, the company boasts around 100 stores, and for many, Iperceramica is known as “the one with the cat”, indicating strong brand recognition. We started with a radio campaign, and after nearly a year, it was time for television advertising. Our 15-second commercial features a single sequence. The slogan is, “Those who settle for less don’t enjoy as much”, emphasizing that price is a part of the overall enjoyment. The promise is clear: unbeatable prices and exceptional quality.
Following the success of the first cat, three young heirs emerged, creating a true saga. In this continuation, the cats serve as testers and witnesses to the quality of the product. Three commercials highlight moments of pleasure and relaxation, showcasing some of the company’s top flooring products. For over two years, Iperceramica’s cats have also been featured almost every month on major radio stations, becoming the stars of various promotions and offers. Their mission is to create pressure and frequency, and they know exactly how to do it. Meow.