Agribologna
They made these themselves
The Specialist Family
Behind every piece of fruit, every vegetable, every pack labelled “Questo l’ho fatto io” (“I made this”), there is a face. In fact, two. The Agribologna 2025 campaign tells the story of generational transition in agriculture through three pairs of farmers: parents and children passing on the baton—along with care, knowledge and a deep passion for the land.
We chose a simple and direct format: a dual video interview. Through exchanged glances and smiles, differences in character emerge alongside shared values and each family’s unique way of being “specialists”. Completing the story are a radio spot and a TV commercial, broadcast from May to September, giving a voice and a face to those who truly work in agriculture every day.
“Questo l’ho fatto io” is far more than a brand: it is a declaration of love for the land, for the profession, and for those who will carry it forward tomorrow. And we, at Orange Media Group, have proudly signed a story that speaks of the future, of roots and of passion.
After all—as we always like to say—the primary sector is never secondary.
